Aiko was the first face we certified and remains the one we reach for when a brief says 'less'. The bob is cut to the jaw, the skin is matte, and the beauty mark sits exactly where it sat on the first reference frame.

She reads minimal without reading cold. Put her in black tailoring and she becomes architecture; put her in ivory knit by a paper screen and the frame goes quiet.

Aiko books for editorial, quiet luxury and minimalist campaigns, and is the reference against which every later talent's consistency is judged.

She arrived in July with nine reference frames and one rule we have never broken — the white is hers, not the light's. Every frame since has been checked against that chain, from the low knot to the faint rose of a mouth that only smiles when the brief asks it to.

On set she is unhurried. High jewellery reads louder against her than against any canvas we own; a single pearl drop at her ear stops being an accessory and becomes architecture.

Editors call it monochrome beauty. We call it restraint with a pulse. Milena books for high jewellery, quiet-luxury ready-to-wear and campaign beauty.

Miranda is our off-duty runway: the model between shows, coffee in hand, coat over the shoulder. Her archetype is quiet luxury in Los Angeles light — linen, suede, denim worn soft.

The face holds through motion as well as stills; her identity was verified across a full head-turn in video before she joined the board.

She books for ready-to-wear, denim, eyewear, sun care and any campaign that needs warmth without a single loud signal.

Amara's features read at distance — the reason she was cast for runway first. Up close, gold at the ear and collarbone does the rest.

Her range spans clay-court whites and velvet after dark, and she carries movement as well as she holds stillness.

Amara books for high fashion, luxury campaigns, runway and fine jewellery.