Journal
Measured notes on AI production: what we tested, what broke, and what it cost.
A Joke Only Lands When Its Setup Carries the Story
Our AI talk show test: blind viewers skipped every joke whose setup needed the news, and the one episode that won 3 of 3 was a single connected chain. The video model is the camera; the writing, the laughs and the sound are ours.
More from the Journal
Hair and Make-Up Carry the 90s Film Look More Than the Grade
In our tests, hair and make-up carried the era more than the grade did: a modern face under a warm grade read as a filter. The rest of the look is six period setups, one default, and grain added in post.
MiniMax H3 Needs a Schema, Not Prose
We rewrote a camera move and the walk direction and got a byte-identical video. We changed only the seed and got a different film. What H3 actually listens to, measured on a local 16 GB GPU.
Re-Seed Grain Every Frame, or It Reads as a Dirty Screen
Holding one grain seed reads as a dirty screen, and re-seeding every second frame strobes at 24 fps. These are the film grain settings and export chain we use, and the parts we have not yet proven on Instagram.
Stop Prompting for Your Logo. Graft the Letters.
Every shot we generated smudged or misspelled the lettering, and Magnific invented letters. The version that shipped measured the top edge of the temple arm at 24.0 degrees and rotated the wordmark to match.
LTX 2.5 Prompting: Why a Short Prompt Turns Into a Selfie Video
We asked LTX 2.5 for a red apple on a white table and got a woman — twice. The fix was not a setting. It was seven sentences.