One of seven original digital identities — built and owned in-house, held consistent across 120+ shots, studio digitals, and motion. A glimpse of the full roster.
A Nordic-type extraterrestrial editorial presence — pale ash-blonde, silver-blue gaze, elongated 7-foot silhouette. Identity held across stills and motion, including off-world narrative frames.
An equestrian concept campaign with an original silk carré designed by İdil Kıbaroğlu — motifs, composition, and styling carried end-to-end into editorial, motion, and product through the studio pipeline.
"Craft is Craft" — a product ritual campaign with photoreal stills and a cinematic hand-wash film, directed, generated, and finished as a complete concept piece.
A self-initiated dark-metal water brand built end-to-end — positioning, three SKUs, two original synthetic faces, and a full campaign, all from a single idea.
A real-time 3D brand experience in vanilla TypeScript + Three.js — gravitational-lensing shaders, a live ocean, drag-to-rotate product, and scroll-cinematic motion across four pages.
An endless 3D tunnel-faller inside the OMNI DEATH site — you are the can, weaving plastic walls down a procedurally-engraved void. Object-pooled hazards, synthesized WebAudio, a real combo system, depth-zone moods — built so people return to the site just to play.
Short-form video treatments, image-to-video direction, motion prompts, cinematic sequences, and campaign-ready visual narratives.
03
Digital Talent & Casting
Synthetic models, avatar concepts, character systems, casting boards, and visual identity consistency.
04
Custom AI Workflows
Production pipelines, prompt systems, review workflows, asset generation systems, and repeatable creative operations.
Drag to explore →
Positioning
Not an AI tool.A production studio.
The value is not pressing generate. The value is taste, direction, consistency, workflow, review, and delivery. OMNI Labs combines creative direction with AI production infrastructure to help teams produce sharper visual work at higher speed.
Beyond Production
We don't just produce. We build.
The same team ships software end to end — immersive 3D, full-stack products, AI infrastructure, and brand sites, design to deploy.
One synthetic identity, held consistent across portraits, studio digitals, and editorial campaigns. Platinum bob · East Asian · editorial / quiet luxury.
Portraits
Identity · 6 shots
P·01
P·02
P·03
P·04
P·05
P·06
Studio Digitals
Polaroids · 6 shots
S·01
S·02
S·03
S·04
S·05
S·06
Editorial
Campaign work · 6 shots
E·01
E·02
E·03
E·04
E·05
E·06
Motion
Moving image · 6 clips
M·01
M·02
M·03
M·04
M·05
M·06
—
Case Study Structure
How case studies will be shown.
Each project will document the problem, visual direction, production workflow, selected outputs, refinement process, and final delivery structure.
01
Brief
02
Direction
03
Production System
04
Outputs
05
Review & Refinement
06
Delivery
—
Talent · Synthetic Casting
Our digital talent roster.
Original synthetic identities — each held consistent across portraits, studio digitals, and editorial campaigns. Built and owned in-house, ready to cast.
An equestrian concept campaign — an original silk carré by İdil Kıbaroğlu, carried into synthetic talent, styling, and motion end-to-end.
A collaboration between ID Atelier and OMNI Labs: a concept campaign reimagining a Hermès-grade equestrian editorial — "Le Défilé des Chevaux Persans". The original scarf design — the horse motifs and the full carré composition — is the work of İdil Kıbaroğlu; OMNI Labs carried that artwork into an in-house synthetic model, scarf styling, product, and a cinematic hero.
Every frame was generated, directed, retouched, and finished through the studio pipeline: identity locked across shots, wardrobe and props art-directed, and a moving-image hero produced from the same design language. No external shoot, no licensing — a complete brand-grade campaign from artwork to film.
Discipline
Concept Campaign
Talent
Aiko Velora
Design
İdil Kıbaroğlu
Production
ID Atelier × OMNI Labs
01
The Motifs
Eight hand-illustrated horses in an Ottoman-miniature register — each saddle, mane, and gait drawn as an individual character before composition. Original motifs by İdil Kıbaroğlu.
02
The Carré
Motifs composed into the finished silk carré — "Les Chevaux Persans sur Bleu Nuit". Composition by İdil Kıbaroğlu.
"Move With Grace, 2026" — the carré that anchors the campaign.
The individual motifs resolve into one balanced composition on a bleu nuit ground: eight Persian horses framed by an equestrian border of saddles, bridles, and Anatolian landscapes — a wearable illustration that then carries into styling, film, and product.
The finished silk carré — "Les Chevaux Persans sur Bleu Nuit".Early composition study — the motifs in open landscape before the carré border was set.
03
The Product
The concept extended onto a sellier canvas tote — rendered as clean product photography in-pipeline.
ID Atelier × OMNI Labs concept campaign · Original scarf design by İdil Kıbaroğlu · Not affiliated with Hermès. Start a project →
"Craft is Craft" — a product ritual campaign in photoreal stills and a cinematic hand-wash film.
A concept campaign built around Aesop's Resurrection Aromatique Hand Wash — the everyday ritual treated as craft. Warm, tactile, restrained: brass dishes, low light, the gesture of the hand reaching for the pump.
Stills and motion were directed and produced entirely in-house through the studio's AI production pipeline, then finished frame-by-frame to brand standard. The hero is a 10-second cinematic close-up — product, light, and ritual, no shoot required.
Discipline
Product Campaign
Format
Stills + Film
Output
5 finals · 1 film
Production
In-house
01
The Storyboard
Before a single frame was generated, the campaign was drawn — three hand-rendered beats setting hook, product, and ritual.
01 · Hook — the workstation02 · Product — the bottle03 · Close — the ritual
02
The Talent
A synthetic model built in-house for the campaign — one identity held consistent across angles before she was placed in the scene.
Concept campaign · OMNI Labs · Not affiliated with Aesop. Start a project →
A fictional dark-metal canned-water brand, built end-to-end in the studio — positioning, product design, three SKUs, two synthetic faces, and a full campaign.
No client, no brief: a self-initiated proof that OMNI Labs can stand up a complete brand world from a single idea. OMNI DEATH is a Liquid-Death-grade provocation for still & sparkling water — "murdered from a mountain, canned in silence" — with a gold-on-black skull system, a death-to-plastic manifesto, and a cult mythology around a 500ml ration called The Big Void.
Every layer was produced in-house: the can label system, three product SKUs rendered as clean packaging photography, two original synthetic faces cast and locked across editorial and motion, and a campaign film — all from artwork to finished frame, no external shoot.
Discipline
Concept Brand
Product
3 SKUs
Talent
Nyx · Kano
Production
OMNI Labs
01
The Mantra
The brand is built on a single dark joke taken completely seriously: water as a death cult. Every line is provocation as positioning.
"It's just water. That's the scary part."
Murdered from a mountain. Canned in silence. Death to plastic — aluminium is forever, it dies and resurrects on infinite loop. The full range is the only water with a body count of zero bottles. Hydration reframed as a cult you don't survive: drown your thirst, we dare you.
02
The Range
Three SKUs on one gold-blackletter skull system — Sparkling, Still, and Mountain — each rendered as clean in-pipeline packaging photography.
Sparkling Water — the hero SKU, shot across five angles. Matte-black body, gold engraved skull, foil blackletter wordmark, "Drown Your Thirst."
03
The Faces
Two original synthetic faces, cast as the cult — identity-locked across portrait, editorial, and motion.
FACE 001
Nyx Volkov
Cold, nocturnal, anti-influencer — the original cult face. Locked across portrait, basement editorial, and a sip-ritual film.
FACE 002
Kano Reyes
The drowned man, back from the deep — a scarred, heavy-framed counterweight to Nyx. Same identity-lock pipeline, eight shots from portrait to dock editorial.
04
The Campaign
Editorial frames pulled from the cult world — basement, dock, and product lineup.
Self-initiated concept brand · OMNI Labs · OMNI DEATH is fictional, not a real product. See how we built the site →
A standalone immersive site for the OMNI DEATH brand — real WebGL, not video loops. Gravitational-lensing shaders, a 3D ocean, drag-to-rotate product, and scroll-cinematic motion.
Built in vanilla TypeScript + Three.js, no framework bloat: four pages, GPU shaders running live in the browser, every effect scroll-gated so only what's on-screen renders. The brand world from the concept case, turned into something you move through instead of watch.
The hero bends a branded texture around a gravitational mass; a second page drops you onto a real-time 3D ocean tuned to a dead, cold void palette; product spins on a drag-to-rotate turntable; and the cult pages run live video loops inside member dossiers. Premium dark-metal direction held consistent across every surface.
Discipline
Creative Technology
Stack
Three.js · GSAP · Lenis · Vite
Pages
Home · Cult · Film · Drowned
Production
OMNI Labs
01
The Blackhole
The film page hero is a live GLSL fragment shader — gravitational lensing that bends a branded source texture around an animated mass point. Scroll-gated so the render loop pauses off-screen.
02
The Ocean
A real-time 3D ocean — Three.js Water + Sky with a live art-direction console: sun elevation, azimuth, wave intensity, turbidity and water colour all tunable on the fly, then locked to the dead, cold OMNI DEATH palette. Drag the horizon to look around.
03
The Vault
A drag-to-rotate product turntable — pre-rendered angle frames crossfading on drag with inertia and idle auto-rotate, giving 3D product handling without shipping a heavy 3D model.
04
The Cult
Member dossiers and a ritual film strip run live, muted video loops inline — the synthetic faces from the brand case, brought to motion inside a scroll-parallaxed editorial layout.
05
The Descent — a playable page
The site doesn't just sell the brand — it lets you fall into it. THE DESCENT is a real-time Three.js endless runner wired into the site: you are the can, weaving plastic-bottle walls down a procedurally-engraved void with object-pooled hazards, synthesized WebAudio, a real combo system and depth-zone moods. A reason to come back. Play it →
Built in-house · OMNI Labs · WebGL shaders adapted (MIT) from Ahmad Awais, Atif Sheraz & Tommy Ho. See the brand →
A real-time 3D browser game built into the OMNI DEATH site — you ARE the can, falling forever down a black void, weaving plastic-bottle walls. A brand experience you don't watch, you play.
THE DESCENT is an endless tunnel-faller in vanilla TypeScript + Three.js. The fantasy is the brand's thesis turned into a mechanic: plastic is the enemy, so the walls you dodge are glowing plastic, and the further you fall the faster they come. Score is depth. Hit a wall and you drown.
The craft is in the game-feel. A real combo system rewards skimming wall edges — near-miss for gold sparks, a slow-mo kiss, and a multiplier that scales every metre but collapses if you play it safe. The tunnel itself is alive: procedurally-drawn skull and slogan engravings scroll past you, and the whole world shifts colour every depth zone. Every hazard and particle is object-pooled so the RAF loop never allocates — a locked 60fps with bloom. Audio is fully synthesized WebAudio (zero asset files) to stay inside the site's strict CSP. The pure-logic core ships with a Vitest suite that stays green.
Discipline
Creative Technology · Game
Stack
Three.js · TypeScript · WebAudio · Vitest
Performance
60fps · object-pooled · zero-GC loop
Production
OMNI Labs
01
The Combo
Skimming a plastic wall instead of coasting through the middle scores a near-miss: gold sparks erupt from the edge, time slow-mo's, and a multiplier climbs to ×10. Coast cleanly twice and it collapses to ×1. Greed versus safety, every gap.
02
The Living Tunnel
The four tunnel walls carry procedurally-drawn engravings — skull emblems and DEATH TO PLASTIC / DROWN YOUR THIRST slogans painted to an offscreen canvas, zero asset files. They scroll down the void with the fall so you feel yourself dropping through the brand, tinted by the current depth zone.
03
Synthesized Sound
No audio files — every sound is built live from WebAudio oscillators: a detuned drone bed that rises in pitch with depth, a pentatonic near-miss chime that climbs with the combo, a crush on death. Synthesized specifically to stay inside the site's locked-down Content-Security-Policy.
Built in-house · OMNI Labs · vanilla TypeScript + Three.js, no engine. See the site →
03
03 / Method
Production is not generation. Production is a controlled system.
01
Direction
We define the visual world, references, boundaries, audience, tone, and output format.
02
System
We build the prompt logic, model choices, workflow structure, asset rules, and consistency framework.
03
Production
We generate, select, refine, upscale, retouch, sequence, and prepare assets for use.
04
Review
We manage approval loops, claim boundaries, visual corrections, and final delivery.
05
Delivery
We package final assets with naming, usage notes, prompt documentation where relevant, and reusable workflow logic.
—
Principles
ATaste before tools
BConsistency before volume
CDirection before generation
DSystems before hacks
EHuman review before delivery
FBrand safety by design
04
Who We Work With
Partners who need control, not novelty.
01
Founders
Who need authority content without becoming full-time creators.
02
Brands
That need visual systems faster than traditional production allows.
03
Agencies
That need AI production capacity behind the scenes.
04
Creative teams
Exploring synthetic media without losing control.
05
Hospitality, fashion & product
Lifestyle, product, and technology companies building visual worlds.
What we do not do.
We do not sell random AI image packs. We do not chase trends without a visual strategy. We do not treat AI output as finished work. Every asset passes through direction, selection, refinement, and brand review.
05
Project Anatomy
Every project is a system.
01 Visual direction
02 Reference mapping
03 Prompt system
04 Model & tool stack
05 Asset production
06 Curation
07 Retouching & upscaling
08 Video direction
09 Review workflow
10 Delivery package
06
Production Stack
Most studios prompt. We engineer.
01
Identity-locked local pipeline
A dedicated local workstation holds each face, persona, and visual world fixed across every frame — PuLID-class identity control, run on our own hardware, not rented per call.
02
Automated visual QA gate
A local vision model screens every render before a human sees it — sorting each frame into ship, reject, or review against a per-brand rubric. Nothing weak reaches the selection table.
03
Application-level automation
Retouching and finishing run inside the software itself — live Photoshop driven from code, not clicked by hand. Repeatable, auditable, fast.
04
Evidence-based model routing
Every shot goes to the engine proven best for it — image, video, upscale — by tested routing rules, not by whatever is trending this week.
Quality Control
Control before scale.
AI production becomes valuable only when it is controlled. OMNI Labs defines boundaries, references, selection logic, review steps, and delivery rules before scaling output.
01Identity consistency
02Brand alignment
03Prompt repeatability
04Output selection
05Human review
06Usage context
05
05 / Build
Production is one half. Engineering is the other.
The same team behind our visual work also ships software end to end — immersive 3D experiences, full-stack products, AI infrastructure, and brand sites that go from design to deploy.
P·01
P·02
P·03
P·04
P·05
P·06
S·01
S·02
S·03
S·04
S·05
S·06
E·01
E·02
E·03
E·04
E·05
E·06
