FACE 001
Nyx Volkov
Cold, nocturnal, anti-influencer — the original cult face. Locked across portrait, basement editorial, and a sip-ritual film.
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A fictional dark-metal canned-water brand, built end-to-end in the studio — positioning, product design, three SKUs, two synthetic faces, and a full campaign.
No client, no brief: a self-initiated proof that OMNI Labs can stand up a complete brand world from a single idea. OMNI DEATH is a Liquid-Death-grade provocation for still & sparkling water — "murdered from a mountain, canned in silence" — with a gold-on-black skull system, a death-to-plastic manifesto, and a cult mythology around a 500ml ration called The Big Void.
Every layer was produced in-house: the can label system, three product SKUs rendered as clean packaging photography, two original synthetic faces cast and locked across editorial and motion, and a campaign film — all from artwork to finished frame, no external shoot.
Discipline
Concept Brand
Product
3 SKUs
Talent
Nyx · Kano
Production
OMNI Labs
01
The Mantra
The brand is built on a single dark joke taken completely seriously: water as a death cult. Every line is provocation as positioning.
"It's just water. That's the scary part."
Murdered from a mountain. Canned in silence. Death to plastic — aluminium is forever, it dies and resurrects on infinite loop. The full range is the only water with a body count of zero bottles. Hydration reframed as a cult you don't survive: drown your thirst, we dare you.
02
The Range
Three SKUs on one gold-blackletter skull system — Sparkling, Still, and Mountain — each rendered as clean in-pipeline packaging photography.
Sparkling Water — the hero SKU, shot across five angles. Matte-black body, gold engraved skull, foil blackletter wordmark, "Drown Your Thirst."
03
The Faces
Two original synthetic faces, cast as the cult — identity-locked across portrait, editorial, and motion.
FACE 002
Kano Reyes
The drowned man, back from the deep — a scarred, heavy-framed counterweight to Nyx. Same identity-lock pipeline, eight shots from portrait to dock editorial.
04
The Campaign
Editorial frames pulled from the cult world — basement, dock, and product lineup.
Self-initiated concept brand · OMNI Labs · OMNI DEATH is fictional, not a real product. See how we built the site →