An equestrian concept campaign — an original silk carré by İdil Kıbaroğlu, carried into synthetic talent, styling, and motion end-to-end.
A collaboration between ID Atelier and OMNI Labs: a concept campaign reimagining a Hermès-grade equestrian editorial — "Le Défilé des Chevaux Persans". The original scarf design — the horse motifs and the full carré composition — is the work of İdil Kıbaroğlu; OMNI Labs carried that artwork into an in-house synthetic model, scarf styling, product, and a cinematic hero.
Every frame was generated, directed, retouched, and finished through the studio pipeline: identity locked across shots, wardrobe and props art-directed, and a moving-image hero produced from the same design language. No external shoot, no licensing — a complete brand-grade campaign from artwork to film.
The Motifs
Eight hand-illustrated horses in an Ottoman-miniature register — each saddle, mane, and gait drawn as an individual character before composition. Original motifs by İdil Kıbaroğlu.
The Carré
Motifs composed into the finished silk carré — "Les Chevaux Persans sur Bleu Nuit". Composition by İdil Kıbaroğlu.
"Move With Grace, 2026" — the carré that anchors the campaign.
The individual motifs resolve into one balanced composition on a bleu nuit ground: eight Persian horses framed by an equestrian border of saddles, bridles, and Anatolian landscapes — a wearable illustration that then carries into styling, film, and product.
The Product
The concept extended onto a sellier canvas tote — rendered as clean product photography in-pipeline.
